Transmedia Storytelling - "a technique of telling stories across multiple platforms and formats of media and preferably, although it doesn't always happen, with a degree of audience participation, interaction or collaboration."
(I'd add - to improve your Marketing message)
Why Tell Stories?
We tell stories to entertain, to persuade and to explain.
Our minds do not like random facts and so they create their own stories to make sense of otherwise discrete, isolated events and items. We naturally and subconsciously connect the dots. And dots connected in a stimulating way we call great stories.
Great Stories Win Hearts and Minds
We're surrounded by an unprecedented ocean of content, products and leisure opportunities. The people to whom we wish to tell our stories have the technology to navigate the ocean and can choose to sail on by or stop and listen.
Telling stories across multiple media - transmedia storytelling - allows content that's right-sized, right-timed and right-placed to form a larger, more profitable, collaborative and rewarding experience.
For more on Transmedia Storytelling, and to sign up for their Newsletter, check out
The Transmedia Blog
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